The product becomes a sustainable solution: when experience and knowledge lead to new technologies that respect the environment, innovation is increasingly green.
Turning Energy into Inspiration is Brembo’s strategic vision.
Electrification, autonomous driving, digitalisation and sustainability are macro-trends that are transforming the automotive world and are at the centre of the strategies of the market’s main players.
For Brembo, the time has come to open up new horizons and grasp the challenges posed by the great changes taking place.
The Group has decided to embark on a path, based on its strategic vision “Turning Energy into Inspiration” and its mission of becoming a Solution provider. “Turning Energy into Inspiration” is the result of Brembo’s unique experience in braking systems, acquired during sixty years of history lived in a competitive and ever-changing context. Becoming an authoritative Solution provider is the mission that aims to a high value-added integration of products and services so as to anticipate the new mobility paradigms.
The path that Brembo has outlined for its future rests on three pillars: Digital, Global and Cool Brand.
In 2021, the Group is committed to translating its new corporate purpose into practice through these three strategic pillars, engaging around a hundred individuals of various origins and background in ambitious and challenging projects.
The world has entered the era of data-centric artificial intelligence applications. The ability to analyse and manage data is a crucial skill for continuing to grow and create innovation. Brembo’s new strategic vision provides for the widespread dissemination of a solid data culture within the Group, with the goal of becoming an innovative Company that develops increasingly digital solutions.
With 23 production sites, 6 sales offices and 7 R&D centres in 15 countries throughout the world, Brembo is an international Group that pursues an innovation-driven globalisation process. Its strategic vision’s objective is twofold: creating new centres of excellence for software, data science and artificial intelligence expertise in the main countries in which it operates, and bringing the Group’s innovation even closer to its customers.
Brembo targets the new generations in particular, who look at the automotive sector from points of view that are different from the past. The goal is to become a reference brand for them and inspire them with the same passion that has driven the Company since its beginning. Thanks to its leadership in motorsport and high-performance, reduced-emissions technological solutions, Brembo intends to increasingly become a byword for unparalleled driving experience.
At the heart of its new strategic vision, there is also a commitment to sustainability: a priority that Brembo has always pursued in all its activities, products and processes and in its relationship with employees, supply chains and territories.